Cost-of-living crisis | Loyalty programmes emerge as game changers

JOHANNESBURG - In a time when consumers are seeking ways to ease financial pressures, Sasol's rewards programmes are gradually becoming a favourite among South Africans since its launch in April 2022.

With over 1.8 million members in just two years and recognized as the Best Newcomer Loyalty Program, Sasol rewards is proving to be a game changer.

To explore what sets this loyalty program apart and how it puts valuable savings back into the pockets of consumers, we are joined by Sasol's Vice-President for Energy Strategic Marketing, Zanele Hadebe.