Discussion | World Lion Day | Campaign urges end to cruel breeding practices

CAPE TOWN - South African NGOs are marking World Lion Day with a powerful campaign titled 'You’re killing them softly'. 

It aims to end the commercial captive lion industry in the country.

READ: WATCH | World Lion Day | SA prides need protection for future generations

The campaign highlights the cruel practices involved in breeding lions and other predators for profit, including cub petting and canned hunting.

Fiona Miles from Four Paws spoke to eNCA.