JOHANNESBURG - The Advertising Regulatory Board has rapped MTN over the knuckles for misleading advertising.
It says MTN misled customers, promising them free items with a new cellphone contract while failing to clarify that the offer was limited to one thousand in-store customers.
In a September catalogue, the mobile operator advertised a Xiaomi Redmi Note 11 LTE device for R299 on a 24-month contract.
According to the advert, free items included a MiBand and a Xiaomi TV stick.
MTN argues the conditions appeared elsewhere in the promotional booklet.
The Advertising Regulatory Board did not accept its reasoning.