PRETORIA - Retailers say shoppers have been giving hints on what to stock up more for Black Friday's shopping extravaganza.
Big companies have been gearing up for this day over a year ago and have closely monitored google trends on what customers are usually searching for online.
Massmart which owns Game and Makro stores says there has been a high demand of essentials this year.
They say the number of customers who physically come to their stores has declined but their website has been busy as people have opted to order online.
Katherine Madley who is the Vice President of Marketing in Massmart spoke with eNCA.