JOHANNESBURG - World Breastfeeding week takes place from 1 to 7 August.
This year, the theme is focused on closing the gap by providing breastfeeding support for all mothers and babies.
The World Health Organization says breastfeeding could save 800,000 babies lives every year.
To discuss how to promote a culture of 'Breast in Best' is Stasa Jordan from the SA Breastmilk Reserve.