WATCH | Gender equality in the media industry

JOHANNESBURG - Women make up over 50% of the South African population, but when it comes to representation in the news and other media, just 20% of voices are female.

Studies show that in the run-up to elections, this number drops even lower.

One organisation is trying to change that.

QuoteThisWoman is an intersectional feminist group aiming to transform gender representation in the media.

eNCA speaks to Jordan Magrobi from QuoteThisWoman.