DStv Channel 403 Thursday, 14 November 2024

Pop-up clothing store gives dignity to the homeless

JOHANNESBURG - The Street Store is the world’s first rent-free, premises-free, free pop-up clothing store for the homeless.

It was born 10 years ago in 2014 from the minds at M&C Saatchi Abel.

The dignity-driven initiative has blossomed into a global movement powered by Ubuntu.

Over a thousand stores have popped up in over 60 countries.

For more on this, we are joined by Masego Motsogi, MD of M&C Saatchi Abel.

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