Neuroeconomics | New discipline sheds light on investor thinking

JOHANNESBURG -Investors are set many hurdles on the track to success and overcoming emotional challenges like fear, greed, or impulsivity is part of the journey. 

Neuroeconomics is a new discipline that may help understand the neural processes that govern the way traders make choices and help them improve decision-making, according to Roger Eskinazi, Managing Partner at Tickmill South Africa. 

Eskinazi discussed this with eNCA.