Loerie Awards | Celebrating African and Middle Eastern creatives

CAPE TOWN - The 2024 edition of the Loerires Creative Week returns to Cape Town.

The event runs from 7 to 11 October each year, celebrating Africa and the Middle East's advertising sector.

This year's awards looked into the role AI has on brand communication as well as enhancing content creation.

• eNCA reporter Theodore Mashele is at the Loeries.