Drinks Federation | Cheers to responsible trade and consumption

JOHANNESBURG - They say mixing your drinks has some terrible outcomes.

But, mixing up the industry is bringing some positives.

The Drinks Federation of SA was launched on 3 November 2022 to unite the sector.

For the first time, beer, wine and spirits producers are collaborating.

A Code of Conduct is ensuring responsible alcohol trade and consumption.

Angela Russell, CEO of the Drinks Federation, unpacks this further.