Concern over stubborn loyalty to non-African brands (1)
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Concern over stubborn loyalty to non-African brands (2)
02:32
JOHANNESBURG - Today is Africa day and 64 percent of Africans have confidence in the continent.
It dominates the top 50 most admired countries in the world.
READ: Meditating for peace in Africa
But, only 14 percent admire African brands, with most blindly loyal to non-African brands.
This is the findings of the 14th annual Brand Africa 100.
eNCA's Masego Rahlaga spoke to Thebe Ikalafeng, Brand Africa founder.