WATCH | Looking into voters' behavioral traits

JOHANNESBURG - The general elections on 8 May 2019 saw the lowest voter turnout since 1994.

That's according to the Independent Electoral Commission's 2019 General Election post-analysis.

It states only 65.99 % of the country's citizens registered to vote,  a 7.5% drop compared to 2014.

Behavioural Economics Strategist Erik Vermeulen is looking into what drives people's political decision-making in South Africa, as the country heads to the polls on 29 May this year.