JOHANNESBURG - eThekwini residents are furious that the municipality plans to undergo a rebranding project that will cost close to R3-million.
WATCH | Criminals strike eThekwini Municipality's internal investigation unit
Authorities say this will improve service delivery and create a new logo that reflects the City's evolving identity.
Mandla Nsele, the chief of communications for the municipality, claims that rebranding is more than just designing a new logo.
He says it is also a crucial component of marketing plans and a calculated move to boost market share in investment and tourism.