JOHANNESBURG - YouTube will be streaming the South Africa Music Awards for the first time this year.
The music extravaganza takes place this evening at the Gallagher Convention Centre in Johannesburg.
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They will be streamed to a global audience.
YouTube will also be hosting a Celebration of African Music & Culture event to honor the 30 SAMA nominees, particularly those in the Music Video of the Year category.
YouTube's Head of music for Sub-Saharan Africa, Addy Awofisayo, spoke to eNCA.