WATCH | Unpacking Black Friday marketing tactics

JOHANNESBURG - Its been a tough year for most South Africans with the sky-high inflation and rising interest rates, people are feeling the pinch of the high cost of living.

So the sales that come with Black Friday bargains may be more tempting than ever.

READ: Black Friday | Consumers call for food specials

However,  they come with hidden marketing tactics.

eNCA spoke to Samantha Moyana from National Debt Advisors about the tricks stores use to lure potential customers.