Importance of sport sponsorships

JOHANNESBURG - Mbombela hosts the Rugby Championship title decider between the Springboks and Argentina.

READ: Springboks take on Pumas for Rugby Championship title

Sponsorships have transformed the country's sporting landscape.

And for many years South African Breweries has been at centre of memorable campaigns with their support.

Vaughan Croeser vice president of marketing at SAB discussed this with eNCA.