JOHANNESBURG - Some shops are overpricing potatoes while consumers are struggling to make ends meet.
That's the view of the Potato Nation after it found a store pricing potato's out of the recommended bracket.
It's embarking on a consumer awareness campaign, encouraging customers to shop around for appropriately priced potatoes.
CEO of Potatoes South Africa, Willie Jacobs, said conversations need to be had.
"It's not good to know that our farmers were forced to send products back from the markets because they couldn't get sold.
"And then you see these types of prices in supermarkets."