Consumers forced to cut down, buy less

JOHANNESBURG - South Africa has the most frugal shoppers.

This is according to Deloitte's latest Consumer Tracker Report.

Food inflation is still in the double digits, and is forcing consumers to make significant trade-offs at retailers.

READ: Bloomberg index | Increase in SA food prices slowing down

"We find that our consumers in South Africa are visiting multiple stores looking for bargains much more that they'd be doing in other countries," said Rodger George.

"Once we decide to go shopping, it's about trade-offs. And what are the trade-offs we make?

"In some cases we don't buy things, in other cases we trade off between what it is we buy."